Monday, 17 February 2014

(7) Commercializing the "Home-cooked" Meal: Coming back to “home-made


(7)

We have an obsession over seeking home-cooked and home-made meals. What is it about attaching the words “home-made” that gives that automatic trusting and warm feeling inside? This sense of belonging and inclusiveness brings a smile to my face undoubtedly. What exactly does home-made mean? If I buy a cake mix, add all the ingredients and bake it, is it still considered to be home-made? What if I make my own frosting, then is it considered home-made? I feel like the term home-made and home-cooked is incredibly subjective, so why the obsession to call everything home-made?

Ideas of a home are stipulated by a dominating group, replicated and re-invented to fit the modern family. Stereotypically a home is comforting. It is somewhere you always come back to at the end of the day, because it is safe and filled with pleasant memories with your family. A home is not just a place you live, it is the place you belong. It is filled with family and invited friends. Sound familiar?

The Meaning of Home
Home is a place where I can rest my head.
Home is a place where I can sleep, smell, hear and play.
Home is a place where memories are made.
At home I smell the salty smell of chicken soup.
At home I feel the warm blankets.
At home I see my family.
At home I hear my mother, father, friends and family.
Now I truly know the meaning of home.
By Grande Prairie

Interestingly Grande Prairie uses the five senses to describe the atmospheric feel of what a home is. Generally everyone that I have confronted claims that a home is a place where they are happy, safe, and with family. Assuming that everyone gets along with family that is. A picture of what a home “should be” is painted in all of our minds, yet it remains subjective. There is no right answer. People commonly say that their moms take the responsibility of preparing meals yet ironically there seem to be more male master chefs. Why? Focusing on this “home” people have a loving feeling when they talk about what a home is, or what they feel it should be. What better way to sell food than to offer this same cultural sense of love and support? To put it bluntly, restaurants are sending the following messages:

If you eat this, you will also be loved and supported. 
This food was made with the love and support of family. 
You too will be able to enjoy the same feeling.

I will now paint a stereotypical picture of a nuclear family where there are two heterosexual parents and two kids. Imagine, it is fall, you live with your two parents, and you have a sibling. As you walk home from school your mother is preparing a “home-cooked” meal. As you walk into this home, you notice a pot of soup on the stove-top simmering, your nose is filling with the familiar scents of herbs and spices from your childhood, and your mother is smiling in her apron and welcoming you into the house with a warm hug. Then she kisses you on the forehead and asks how school was. Your father just walks in the door, hangs up his coat, greets your mother with slight affectionate kisses and smiles at you as he goes to wash his hands before dinner. Your sibling arrives last and everyone gathers around the table over a “home-cooked” meal. During the fantastically flavorful and fresh meal everyone shares their stories and daily experiences with laughing and smiles. Does this sound like your home? 

Saying that something is home-made adds the idea of love, acceptance and support from your family into the picture of food. As you pass around familiar hot dishes you attach feelings to those dishes. They become symbols of hard work and love. What unloving mother would cook a meal for her family? It all boils down to selling this idea of a perfect family together, sharing, and caring. Home-cooked also adds the idea of carefully planned love being put into that meal, and because of this love it must be fresh and healthy for your consumption.

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